Landing Pages use:
Landing pages are different from web pages of a site. They are not for general use, and do not look like the other web pages, though they can be at the same domain. Landing pages are built to drive traffic for a specific marketing campaign goal. The intent is to focus the visitor solely on the intent of the page, such as the sign-up process.
- No distractions.
- No other options.
- Simply to inform and get user to take the single action noted.
Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.
In short, Landing Pages are good to use beyond your normal web pages when you are running a marketing campaign or sales campaign that is focused on one action.
